Major promotions don’t just excite fans—they drive headlines and boost business. Here are some notable examples of companies leveraging sports outcomes for increased media attention and customer engagement.
A $1,700,000 payout for the Cleveland Indians’ 15-game win streak resulted in $75,000 in insurance costs. The campaign attracted notable media coverage, boosting the local company’s visibility.
A $500,000 payout to a lottery winner garnered widespread media attention, enhancing public awareness of the Iowa Lottery and creating a positive brand buzz.
This local HVAC company ran a promotion offering up to $6,000 per customer if Gonzaga won the NCAA tournament. The promotion received considerable media coverage, drawing attention to the business.
Known as “Mattress Mack,” the retailer’s $75,000,000 giveaway generated extensive media coverage. The national exposure helped amplify the brand’s visibility during high-profile sporting events..
Gardner White’s promotion offering rebates if the Lions win the 2025 Super Bowl captured significant media attention, enhancing brand awareness across the region.
A local furniture store boosted sales by 63% with a summer promotion offering full refunds if the Orioles won the 2024 World Series.