Here are some examples of how large promotions have put businesses in the news. Showcasing this list does not imply that we have covered any of these risks.
Local windows company paid $1,700,000 when the Indians had a 15-game win streak, but only paid $75,000 in insurance
Iowa Lottery paid out a winner $500,000
Local HVAC firm ran a promotion to give up to $6,000 per customer if Gonzaga won the NCAA tournament
Self-described huckster "Mattress Mack" gave away $75,000,000 and hedged his risk
Gardner White offers to rebate customer purchases of furniture if the Lions win the Super Bowl in 2025
Furniture store boosted sales by 63% with a summer promotion offering full refunds if the Orioles won the 2024 World Series