Creating scarcity and urgency motivates customers to take action.
Customers come to an in-person conference and get tchotchkes like t-shirts and mugs, a coffee gift card, or maybe a grand prize of a $100 gift card.
From Black Friday events to the July 4th holiday, customers get messages to “buy now” when retailers offer discounts and limited-time specials.
The future is creating an event that leverages customers’ passions to follow their favorite sports teams or play a game for substantially greater prizes. This approach utilizes risk leverage to supercharge budgets.