Major promotions don’t just excite fans—they drive headlines and boost business. Here are some notable examples of companies leveraging sports outcomes for increased media attention and customer engagement.
This local HVAC company ran a promotion offering up to $6,000 per customer if Gonzaga won the NCAA tournament. The promotion received considerable media coverage, drawing attention to the business.
Known as “Mattress Mack,” the retailer’s $75,000,000 giveaway generated extensive media coverage. The national exposure helped amplify the brand’s visibility during high-profile sporting events.
Gardner White’s promotion offering rebates if the Lions won the 2025 Super Bowl captured significant media attention, enhancing brand awareness across the region.
Jordan’s Furniture’s two-decade-long promotions with the Red Sox have consistently garnered significant media coverage, enhancing the brand’s visibility and engagement with the local community.
An investment and trading platform partnered with the New York Mets to offer a promotion where one investor would win $1,000,000 if the Mets won 100 games in a season, driving customer engagement and attracting significant media attention.
Baltimore furniture store boosted sales by 63% with a summer promotion offering full refunds if the Orioles won the 2024 World Series.
A $1,700,000 payout for the Cleveland Indians’ 15-game win streak resulted in $75,000 in insurance costs. The campaign attracted notable media coverage, boosting the local company’s visibility.